Hip hop superstar 50 Cent sits down with Nick Huff Barili as part of SXSW’s interview series. This hour long interview has been posted in 5 separate parts. In part 5 of the interview 50 Cent talks about conscious capitalism, Africa, leaving a legacy, the energy in the Bay Area, working with new artists, his name and + much more.

Check out all 5 parts of our conversation with 50 cent at www.hardknock.tv


In part 2 Luda talks to Nick Huff Barili about his 8th studio album titled Ludaversal which he says will come out this year. Luda describes the transition into acting saying: “As a rapper people are always going to want to typecast you but its my duty to pick roles that people would not expect me to do….I want to be all over the scale so you can not put me in a box.”

Luda says that he has not watched Kanye’s New Slave projections because his schedule has been so hectic but he thinks it marketing genius. Luda also addresses a story by DJ Whoo Kid who states that Luda was in the studio with Kanye before he got into his car accident in 2002. Continue reading


In part 1 Luda talks to Nick Huff Barili about how LL Cool J’s track I’m Bad made him want to start rapping. Ludacris wrote his first rhyme at 9 years old about…his girlfriend. He goes on to say that when he is constructing a song he lets the beat create an atmosphere for how he feels and then he writes to the emotion of that. As we switch topics Luda talks about his upcoming mixtape which is dropping this friday (May 24th).
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XXL Freshmen Live Tour 2013 (Monster Energy Outbreak Tour, LA )

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Dizzy Wright, Ab-Soul, and Schoolboy Q rocked the Nokia Theatre this past Saturday (May 18th). Schoolboy Q surprised us by bringing out former XXL freshmen, Mac Miller and Danny Brown. Continue reading


In part 4 of the interview 50 Cent talks about how having his son impacted his career and how he tried to have the relationship with his son that he didn’t have with his own dad. “I do feel that kids are an opportunity to make a better version of yourself”. 50 doesn’t see his son going into rapping because his passion is for basketball and says that even when he was around the music his son was more interested in what went on in the production of the record and what Dr Dre and others would do in the studio. 50 goes on to say that although he has been successful in business and in music, “The part that I’ve lost consistently has been in my investment of friends and relationships.” Continue reading

Rock The Bells 2013 Launch Party (Photos)

The Rock The Bells 2013 artists were announced Tuesday night by way of a 30-minute freestlye from MC Supernatural.SONY DSC

SONY DSCBelow are the names: Continue reading


In part 3 of the interview 50 Cent shares how he became involved with Vitamin Water and how he was able to leverage his payment in shares of the company. 50 also describes how his boxing promotions company started out of his friendship with Floyd Mayweather. 50 opens up about his friendship with Floyd and says that he only has 3-4 fights left in him. 50 also pulls no punches when talking about Kanye West saying “Kanye gets the trophies, I get the checks!” Continue reading

In part 2, 50 Cent talks about the 10 year anniversary of his major label debut album Get Rich or Die Tryin. When talking about success 50 states: “No matter how much you feel that you are prepared for something it never happens on your time…it always happens when its supposed to happen…The period when you feel ready and people are not acknowledging the material the way you feel that they should (because its good) is the time that you actually develop skin thick enough to survive when it does work….As a new artist you get people that hear it (your music) but don’t know that it has a value to it… Continue reading


Hip hop superstar 50 Cent sits down with Nick Huff Barili as part of SXSW’s interview series to discuss his meteoric rise to fame from humble beginnings in Queens, to his incredibly successful musical career and hip hop empire, as well as his current work with SMS Headphones and the upcoming release of his album “Street King Immortal”. This hour long interview will be posted in separate parts. In part 1, 50 Cent talks about how he has time for all his projects including music, book writing, headphone line, boxing management company, acting, etc. 50 goes on to talk about Eminem and how he feels Em is not given enough credit for talking race out of Hip Hop by being as lyrical as he was. 50 states that Hip Hop is now Pop. Hip Hop is about telling your own story, not replicating someone else’s story. Continue reading


In part 3 Iggy talks to Nick Huff Barili about going to India to shoot her video for Bounce and why its important to bring fantasy back into music videos. Iggy is a product of viral videos which let her connect with fans on one level but she also believes that music is supposed to serve as escapism for people that want to get away from their lives for a bit. On twitter recently Iggy posted that conquering ones own mind is one of the greatest challenges. She states that she is working on not sabotaging herself and that the music video for Bounce almost didn’t happen because she didn’t want to give her passport to the embassy to be able to go to India. Continue reading